Earlier this month Canon released a promotional video that provided insight on industry professionals and their perspectives from behind the lens on a character of whom they were introduced to. This superb feature demonstrates how much control a photographer can have on a shoot and express a perspective from behind the lens when thinking creatively with even the most minimal of equipment.

Without telling you the whole story it is best to sit back and be educated by the superb feature below. This supports our opinion, that often the greatest creative is often delivered when multiple perspectives are considered. As a team we work together to produce different perspectives and proposals to present with a variable list of options that can take your campaign in different directions and hopefully a direction that will suit you the most.

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