Full campaign process

Marketing Research
Achievements to date
Potential market
Competitors
Utilising current trends
Identifying resource available (in house & external)

Marketing Strategy
Multiplatform resources
Key audience interests
Perception of brand
USP’s over competitor products
KPI’s
Customer margin value within campaign

Marketing Implementation
Products / service / concept
Placement and distribution
Marketing creative
Marcomms
Pricing

Marketing Command
Business schedules
Budgets
Employee commitments
Competitor comparisons
Realtime measuring
Review process
Agile adjustments