If you are obsessed with streamlining tasks especially where digital marketing is concerned then automation is your friend and we have good news for you, more and more software based tasks are becoming automated to save users time on simple decision making or general processing.
The most simplest and common example and form of automation would be when you as a user clicks on “apply to all” rather than just apply when you are making a decision on a group of files. That right there where you don’t have to repetitively click ok and the computer makes the changes for you is automation.
Automation has however become much more advanced than then “apply to all” example that we have just given you. In our everyday tasks we use automation and take it for granted as it is now the norm. Another example would be email software that we use (Pardot and Mailchimp) has the ability to apply automation to send email replies to a portion of our list depending on a pre defined decision that we / or the user set in advance of sending our initial email out.