Podcasts and audio services in early 2018 boomed so much within the UK that artists everywhere ended up scrambling for the mic and started putting together shows in their own shape and format to deliver an extra platform to not only market themselves from but also to connect with fans, audiences and new key sponsors.
‘BBC sounds‘ was launched in late October 2018 of which recently brought more light upon the success of podcasts and lets be honest with a carefully organised budget like the BBC’s it’s simply a very low risk manoeuvre. Various music artists, radio stars and shows all came together to host live streams direct from one of London’s biggest landmarks ‘The London Eye‘ as part of the big launch of the BBC Sounds project.
So with this said it shows we still have room for new or existing platforms to fill the gaps in technology within our lives and maybe, just maybe we will witness the break through of VR headsets to the mass consumer market in 2019. Viewing content regularly on VR headsets especially within the home is yet to breakthrough and surly home consoles would deliver the perfect experience to set a trend. Safe practices are essential for the success of VR headsets and no doubt will be holding back the trend for the time being, along with cost as well of course. Our prediction is that the highly anticipated Playstation 5, rumoured to launch in late 2019 will set the standard and break boundaries with immersive gaming experience. We all remember the success of vibrating controllers and the impact that it had on bringing fans closer to the game in question and we think the gaming giant hold the card for the next mass market phenomenon.
So how does this effect social media marketing? Well a breakthrough of mass marketing technology is key for influencers to understand and actually adapt and use new technology first hand to then share their experience. Leading technology vlogger Casey Neistat is the king when it comes to the most ideal B2C connection with his incredibly personable and straight talking technology unboxings and run throughs.